This year Ride Vision’s groundbreaking motorcycle collision avoidance technology was featured at the United Nations Economic Commission for Europe (UNECE) Working Party on Automated/Autonomous and Connected Vehicles forum event (WP.29/GRVA), held virtually in Geneva.

UNECE’s World Forum for Harmonization of Vehicle Regulations (WP.29) is described as “a unique worldwide regulatory forum within the institutional framework of the UNECE Inland Transport Committee.” 

WP.29 has been in existence for over 50 years, and features forum participants from all over the world — particularly from countries with a high volume of motor vehicle production. The purpose of the forum and it’s subsequent global meetings is to create a unique communication framework for the “global harmonization” of regulations on vehicles, which is essential in creating tangible advancements in road safety, environmental protection, and trade.   

Ride Vision at the UNECE WP.29/GRVA Meeting

On September 25th, 2020, Ride Vision’s CEO & Co-Founder, Uri Lavi, was invited to speak at this highly respected and influential event. In front of over 150 industry professionals and government representatives, Mr. Lavi had the opportunity to present data on not only the tragic nature and increasing frequency of motorcycle collisions, but also the significant detrimental effect they have on the EU economy.

Mr. Lavi further expanded upon this topic by describing the behavioral difference and limitations between car drivers and motorcycle riders, and why existing ADAS systems could not be successfully implemented within the motorcycling industry.  A video demonstration of the Ride Vision product then followed, which was utilized to demonstrate the capacity of this industry-changing product to alert riders to collision threats without being a dangerous distraction risk. 

The reception of Ride Vision as a lifesaving new product for two-wheelers worldwide was enthusiastically positive. Ride Vision’s 2020 WP.20/GRVA presentation was highly praised by the participants and members of the forum, and the company is proud to announce that another appearance in front of the committee is planned for the near future.