November 2018 was the first time Ride Vision attended the world-renown EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori) motorcycle show that takes place annually in Milan’s Fiera Milano trade center. This year, more than 1,700 exhibitors and over 630,000 visitors, nearly 46,000 of which are trade visitors, attended the show in the week-long event. The 6 huge halls were packed with bustling visitors that tried to get as much information as possible about the hundreds of new motorcycle models, equipment, riding gear and innovations.
Ride Vision’s booth was located in the startups section, where we stood out by featuring our prototype unit that was built from space-age materials, and was designed with the purpose of demonstrating the capabilities of Ride Vision’s Automated Rider Assistance System (ARAS) – a safety system specially built for motorcycles and which utilizes cameras with a fusion of computer vision & deep learning algorithms on the edge to predict and alert on upcoming hazards.
The safety features that Ride Vision’s algorithms support are wide and can be used to greatly increase the rider’s safety. These include Blind Spot Warning (BSW), Full Forward, Forward-Side, Backward, Backward-Side collisions avoidance (FWC, SFWC, RC) and many more.
Oh boy, how much enthusiasm we got! Thousands of visitors stopped by the booth, watched the interactive videos that presented the system in real-life scenarios that were captured using Ride Vision’s system during real-life traffic, and spoke to Ride Vision’s staff. The futuristic-looking model also attracted endless questions, and with the integrated prototype that was installed on the model, visitors were easily able to get first-hand impression on how the unit functions and how it interacts with the rider.
Ride Vision’s booth also attracted numerous business and trade visitors, including many, if not all prominent motorcycle makers, along with innovation teams, OEM vendors and many others, sparking interest in this innovative approach to motorcycle safety. The ease of implementation and low relative cost of the unit is definitely a game changer in the ever changing world of motorcycle design, where makers begin to see the huge benefit of adding a relatively inexpensive system to their model portfolio.