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Ride Vision announces strategic partnership with Spark Minda to bring the first unique Collision Avoidance Technology for motorcycles in India

Herzliya, Israel— Ride Vision, the industry leading solution for motorcycle rider assistance systems (ADAS), today announced that it has partnered with Indian Automotive leader, Spark Minda, to bring its products to the Indian market, sharing the vision for road safety in India.

Roads in India are known to be very busy with numerous vehicle types, unique road behavior and challenging maneuverability and Ride Vision’s Collision Avoidance Technology (CAT™) has been uniquely built to address these challenges, specifically for two and three wheelers. Spark Minda’s nation-wide reach and strong market share will make sure the product is successfully incorporated to the unique Indian market both as integrated into new motorbikes and in the aftermarket, to help fight the two-wheeler accident and fatality statistics.

Six (6) two-wheeler riders die every hour in India, that is over 52,000 riders every year, according to this Ministry of Road Transport and Highways’ report, while sales of motorcycles in India has been booming in the last decade. In FY 2020 alone, 210 million two-wheelers were produced in India, which make for 80% of all vehicles produced, and the numbers is projected to grow, as the penetration of 2-wheeler is lower than some Asean Countries.

“We are excited to partner with Spark Minda, a leading Indian Tier 1,” said Uri Lavi, CEO & Co-Founder of Ride Vision. “Motorbike riders in India will be safer on roads as through the partnership with Spark Minda we will introduce the first localized Ride Vision’s – Collision Avoidance Product that fits the needs and budget of the Indian market”.

Mr Ashok Minda, Chairman and GCEO, Minda Corporation, said, “We are extremely happy to partner with Ride Vision to introduce technology that will make a difference to the life of 2- wheeler riders and will help in achieving the objective of zero road fatality set by the Union Minister of Road Transport and Highways by 2030. Spark Minda is committed to offer advanced products, technologies and solutions for increasing human safety. Going forward, we will focus on introducing new products, technologies and system solutions in Electronics, Light Weighting, Active Safety, Electric Mobility space through organically and inorganically.”

About Ride Vision

Ride Vision is revolutionizing the motorcycle-safety industry by harnessing the strength of artificial intelligence and image-recognition technology, ultimately providing riders with a much broader awareness of their surroundings, preventing collisions, and enabling bikers to ride with full confidence that they are safe. For more information, visit ride.vision.

About Minda Corporation (BSE:538962; NSE:MINDACORP)

Minda Corporation is one of the leading automotive component manufacturing companies in India with a pan-India presence and significant international footprint. The Company was incorporated in 1985. Minda Corporation is the flagship company of Spark Minda, which was part of the erstwhile Minda Group. The Company has a diversified product portfolio that encompasses Mechatronics; Information and Connected Systems and Plastic and Interior for auto OEMs. These products cater to 2/3 wheelers, passenger vehicles, commercial vehicles, off-roaders and after-market. The Company has a diversified customer base including Indian and global original equipment manufacturers and Tier-1 customers.

For assimilating the latest technologies, Minda Corporation has a dedicated R&D facility and collaborations with the pioneers and leaders of the automobile industry. This has provided Minda Corporation with the cutting-edge in product design and technology to meet strict international quality standards. For Further information, visit www.sparkminda.com

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