Ride Vision Advisors

Our expert advisors keep us on track so we develop exactly what riders need to make them ride safer

Advisory Board

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Christian Weber

Head of Advanced Engineering ADAS, Continental

Christian Weber is leading Advanced Engineering at Continental ADAS. An exciting activity in an technology wise exciting field, developing and handling newest and latest techniques, internally and externally with promising and ambitious startups and universities. Automotive technology is his passion for the last 30 years, starting in the 90th at Valeo for Driver Information followed by 10 years Harman (Infotainment) and another six years leading Engineering at Magna Electronics (ADAS). Living in the Alps area allows him spontaneously riding his Moto Guzzi (and others) over the mountains preferably with his spouse or with his twin brother in the Black Forrest. His main passion is saving lives and building technology to assist in preventing accidents.

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Livia Cevolini

CEO, Energica Motor Company S.p.A.

Livia Cevolini was born on 16 September 1978 in Scandiano (RE). After graduating in mechanical engineering in 2003 at the University of Parma, she has worked for the CRP Group since the very beginning. From 2002 to 2009, she was Director of the Marketing and Sales Area of ​​the CRP Group. She oversaw the marketing campaigns related to the launch of the Windform line and the foreign commercial activities of the CRP Group (2004-2005) as well as the launch of the subsidiary company in the United States of America in 2008. In 2005, she collaborated with ADV Agency – Racing sponsor agency; since the same year, she has been Sales Manager and Team Manager of the Fantic Motor team in the participation in the World Championship (cat. 250cc). Since 2009, she has been in charge of the Energica project and since its establishment Chief Executive Officer of the Company.

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Prof. Karl Viktor Schaller

Former EVP Motorcycle Engineering, BMW-Motorrad

Prof. Dr. Schaller studied mechanical engineering from 1979 to 1985 at the Technical University of Munich. Following his studies he continued there as a scientific assistant at the research institute for gear wheels and gear manufacturing, obtaining his doctorate in the process. His professional career then began at MAN Nutzfahrzeuge AG (commercial vehicles) in Munich. From 2006 to 2009 he was a member of the board of MAN Nutzfahrzeuge AG responsible for technology and purchasing. In 2009 he founded KVS Consulting, which specializes in the automotive sector. He is the managing director of this company. Schaller has been an enthusiastic motorcycle rider for 35 years.

What Our Advisors Say:

Ride Advisors

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Nathan Rose

Nathan Rose is the President, CEO, and Principal Accident Reconstructionist at Luminous Forensics in Colorado, USA. He holds a bachelor’s degree in engineering with a civil specialty from the Colorado School of Mines and a master’s degree in mechanical engineering from the University of Colorado at Denver. Nathan is accredited as a traffic accident reconstructionist and the author of Motorcycle Accident Reconstruction, published by the Society of Automotive Engineers (SAE). When he’s not working, you might find him zipping around town on his Honda Rebel or on the back roads with his KTM 790 Adventure.

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M.J. Ball

M.J. Ball is a freelance marketing copywriter who specializes in covering and promoting the worldwide motorcycling industry, and everything it entails. She has written for publications like HOG Magazine, Motorcycle Classics, Life at Lean, and more. Over the last 20 years she’s been completely immersed in riding and motorcycle culture. Her own two-wheeled adventures include international travel, and also time spent in Milwaukee Wisconsin working on, riding, racing, crashing, and fixing her bikes. When not riding or writing, Mrs. Ball spends her time teaching as a certified Rider Coach for the U.S. Motorcycle Safety Foundation.

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Bob Henig

Bob Henig started Bob’s Used Parts in his basement roughly 40 years ago when no one else was offering such options. Bob grew it into an Authorized BMW Motorcycle Dealership known worldwide. Bob and Bob’s BMW have been active with rider education and motorcycle safety for nearly 30 years. Bob assisted the MSF with several other sidecar pilots to create the first MSF sidecar training class many years back along. His daily go-to bike is currently a 2018 BMW R1200GS but he’s been out on his rare 1987 R80S, a very original 1972 R75/5 and a rarer 1997 GG Duetto sidecar during recent weeks plus a short ride on BMW’s new big cruiser, the BMW R18

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Deimante Meilune

Deimante Meilune, motorcycle addict and content creator. Fell in love with bikes in 2016 and never looked back since. With over 50,000 miles traveled, Deimante (AKA Tomboy a bit) is running a huge online community where she shares her love for all motorcycles, gear, travels and much more.

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Moshe Farhi

Moshe has been a global advanced riding and driving instructor for the past 18 years. He owns his own advanced riding school and gives personal and group guidance and workshops to hundreds of riders each year. Moshe was a test-rider and editor for numerous motorcycle magazines where he rode and tested hundreds of street and off-road bikes. As a graduate of California Superbike School (1997) and Ron Haslam Racing School (2001), Moshe was a founding member of the Israeli Streetbike Racing League in Israel, and was an active racer in the league since 1998. Moshe rides a Yamaha Tracer 700.

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Daniel "Mitsu" Petri

Daniel, AKA Mitsu, is the proud owner and editor of “Mitsu on the Roads” motorcycle blog where he writes about everything that is two-wheeled related in Israel. Mitsu also manages a large online rider community and acts as the president of the local Ducati Rider Club. He rides a Ducati Diavel and a Suzuki Hayabusa.

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Aviad Avrahami

Aviad is the owner and editor of Full-Gaz, the leading motorcycle magazine in Israel. He is riding instructor in one of Israel’s top riding schools and also a motorcycle engineering school teacher. Aviad is a former Israeli SuperMoto Champion. He rides a Yamaha Tracer 700 for everyday rides, a Yamaha R3 for track riding and a KTM EXC125 for enduro.

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Thomas Haubold

Thomas Haubold is a Detective with the City of Tempe Police Department, Arizona. Detective Haubold has twenty-six years of law enforcement experience, which includes three years in the Patrol Division, one year in the Downtown Division on the Motorcycle Squad, and the remaining time spent in Traffic Bureau. Detective Haubold also spent one year as a DUI motor cop before being selected as a member of the Vehicular Crimes Unit. Additionally, Detective Haubold has extensive training and experience in the area of fatal crash reconstruction, and was selected as the lead Motorcycle Trainer for his department.

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Katy M.


Katy, AKA "Duke", has been with us from the start and has a big role in shaping our early products. Katy is tech savvy, quick and agile and you can't oversee her presence in the office everyday. She can be a bit noisy, but we love her all the same.

captain america

Steve Rogers

Captain America

As Captain America, Steve Rogers carries a nearly indestructible shield fashioned from the rare Wakandan metal known as vibranium. Designed and crafted by genius inventor Howard Stark during World War II, the shield is a perfectly balanced instrument capable of withstanding intense stress and damage, yet also able to be thrown as an offensive weapon that rebounds back to its owner.
Captain America rides a custom Harley Davidson.


Want to join us?

Potential Ride Advisor

We are always recruiting enthusiastic new Ride Advisors to help our vision come to life. We’re looking for like-minded people who are passionate about rider safety, and who want to help change the motorcycling industry for good.
Applicants must have a combination of two or more of the following: 15+ years experience riding a 500cc+ motorcycle, long-term corporate/mechanical or industry experience, long-term cultural or motorcycling community experience or management (including online communities), and a commitment to advancing motorcycling safety.
Does this sound like you?
Email marketing@ride.vision
to submit your application.

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